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Marketing Incentives for Car Dealers
Turn every vehicle sale into a referral machine. Give buyers a vacation they'll rave about — and they'll send everyone they know to your lot.
The Challenge
Car buyers are price-sensitive and shop multiple dealerships. Once they drive off the lot, most never come back or refer anyone. You need a way to make the buying experience so memorable that customers become your best salespeople.
The Solution
Hand every buyer the keys plus a vacation voucher. A 3-night resort stay or roundtrip airfare certificate makes the purchase feel like a celebration — not just a transaction.
Use incentives in your advertising: "Buy any vehicle this weekend and get a FREE vacation for two!" Watch foot traffic and test drives skyrocket.
How Car Dealers Use It
- Include a resort stay voucher with every vehicle purchase
- Run weekend promotions: 'Buy a car, get a vacation'
- Reward service department customers with dining certificates
- Incentivize test drives with smart device vouchers
- Build a referral program with hotel savings cards for every referral that buys